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30 storytelling techniques you can use in your presentations (with examples)

Captivating presentations rely on powerful storytelling. This article presents 30 techniques—from crafting relatable protagonists to building suspense—with examples illustrating each one. Use these strategies to connect with any audience and make your message memorable.

Jess Eddy Nov 20, 2024 17 min read

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Storytelling

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How to scaffold compelling presentations using proven storytelling techniques

Discover ‘scaffolding’—a powerful technique to build the foundation of any presentation. By structuring your story first, you can create engaging, memorable presentations that capture your audience and clearly convey your message.

Jess Eddy Nov 20, 2024 7 min read

Interview

The two epiphanies that shape how leaders understand and engage with their teams

Evan LaPointe shares insights on leadership, highlighting two epiphanies that reshape how leaders understand and empower teams. Drawing from his journey building businesses, he emphasizes mindset over skills, advocating for intentional, human-centered cultures that drive innovation and growth.

Jess Eddy Nov 13, 2024 8 min read

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Mindset

Designers who do excellent work are “fast on their feet”

Designers who do excellent work are fast on their feet, embracing flexibility and adaptability as core traits. These skills help us navigate shifting priorities, collaborate effectively, and grow in our careers. Learn how to cultivate them and stay nimble as a designer.

Jess Eddy Oct 26, 2024 4 min read

Career development

Content, confidence, and context: how optics shape your career growth—a self-reflection guide

In many companies, success isn’t just about doing good work but how you’re perceived. Using Shreyas Doshi’s framework of content, confidence, and context, this self-reflection exercise helps you assess how you’re seen and where you can grow to advance in your career.

Jess Eddy Oct 18, 2024 4 min read

Content design

Why content designers are essential in the age of AI

AI is transforming content design, content designers must play a key role in shaping its use. More than just writers, content designers are strategists who ensure every piece of content is fit for purpose, context, and persona, ensuring content remains human-centered, ethical, and effective.

Jess Eddy Oct 17, 2024 4 min read

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Strategic thinking

Improve your strategic thinking skills: the most valuable tool for a designer

Strategic thinking is one of the most important skills for a designer. By mastering skills like pattern recognition, mental agility, and political savvy, designers can take practical steps to make smarter decisions and have a greater influence on their teams and projects.

Jess Eddy Oct 12, 2024 8 min read

An illustration of a woman with rose colored glasses looking at where the grass is greener.

Figma

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A practical guide to design documentation with real examples in Figma

This guide explores how to effectively document design decisions and provide context in Figma, creating transparency and improving collaboration throughout your design process. Discover how to establish a single source of truth, minimize miscommunication, and improve team alignment and efficiency.

Jess Eddy Oct 2, 2024 11 min read

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Principles and heuristics

14 ways to apply Jakob’s usability heuristics in user interface design

This article explores how designers can adapt and apply Jakob Nielsen’s 10 Usability Heuristics for both traditional user interfaces and modern conversational designs, such as chatbots and voice assistants. Learn practical ways to enhance usability and improve user experiences.

Jess Eddy Sep 21, 2024 5 min read

6 top UI design kits and why to use them (in 2024)

Figma

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6 top UI design kits and why to use them (in 2024)

Discover how UI kits can streamline your design process by enabling rapid prototyping, fostering team collaboration, and supporting platform-specific projects. Learn how they help you save time, maintain consistency, and experiment with new ideas cost-effectively.

Jess Eddy Sep 16, 2024 8 min read

Principles and heuristics

Tesler’s law; managing complexity in design

It takes more time to design something simply than to create a complex design. Tesler’s Law, also known as the Law of Conservation of Complexity, states that any system has a certain amount of complexity that cannot be reduced. The key is finding the right balance.

Jess Eddy Sep 15, 2024 3 min read

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