Interview

Branding isn’t just a visual layer—it’s a competitive moat. In this conversation with Family Style, we explore how product designers can embed a sharp, ownable point of view into digital products, create distinction in startups with little branding, and build long-term competitive advantage.

Evan LaPointe shares insights on leadership, highlighting two epiphanies that reshape how leaders understand and empower teams. Drawing from his journey building businesses, he emphasizes mindset over skills, advocating for intentional, human-centered cultures that drive innovation and growth.