Design process

A designer looking at a computer screen and code is reflected in her glasses.

AI tools are creating new opportunities and leveling the playing field for designers

AI coding assistants and no-code platforms unlock new opportunities for designers, making it easier to experiment, prototype, and step into technical roles. As design becomes a key differentiator in a crowded market, now is the perfect time for designers to expand their horizons and skills.

Jess Eddy Oct 23, 2024 5 min read

An illustration of a woman with rose colored glasses looking at where the grass is greener.

Guide

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A practical guide to design documentation with real examples in Figma

This guide explores how to effectively document design decisions and provide context in Figma, creating transparency and improving collaboration throughout your design process. Discover how to establish a single source of truth, minimize miscommunication, and improve team alignment and efficiency.

Jess Eddy Oct 2, 2024 11 min read

Design principles

Tesler’s law; managing complexity in design

It takes more time to design something simply than to create a complex design. Tesler’s Law, also known as the Law of Conservation of Complexity, states that any system has a certain amount of complexity that cannot be reduced. The key is finding the right balance.

Jess Eddy Sep 15, 2024 3 min read

Embracing flexibility: when linear processes fall short in feature development

Design process

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Embracing flexibility: when linear processes fall short in feature development

Adopting an experimentation mindset in large organizations is challenging as it clashes with the culture and the desire for rigid plans. This post explores a flexible, iterative approach to product development that focuses on learning and adaptation to better align solutions with customer needs.

Jess Eddy Sep 4, 2024 3 min read

Problem solving

14 tips for improving problem solving

Effective problem-solving in design starts with understanding what you know and don't know, gathering insights, exploring many ideas, and testing quickly. Stay curious, prioritize wisely, and be ready to adapt. Remember, the goal is finding the right problem to solve.

Jess Eddy Sep 2, 2024 3 min read

Every landing page design starts in a document

Design process

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Every landing page design starts in a document

Crafting a high-converting landing page is about telling the right story. Start with the message you want to convey and let it shape the design. Excellent copy connects with your audience and guides them toward taking the action you want. Prioritize the narrative and collaborate.

Jess Eddy Jun 5, 2024 3 min read

A designer or developer on a video call, happy.

Collaboration

Use the “shoulder tap” method to improve designer/ developer collaboration

Improve design and development collaboration with the “shoulder tap” method — a quick, proactive check-in between designers and developers before starting tasks. This approach reduces mistakes, enhances communication, and boosts team productivity and engagement.

Jess Eddy Aug 9, 2023 3 min read

Gradient, light and shadow, minimalist design, 3D rendering of three round shapes.

Collaboration

Collaborative design: 3 powerful examples from different industries

Collaborative design brings together diverse perspectives to create better solutions. From urban planning and community building to architecture, this approach enhances creativity, fosters buy-in, and leads to more effective outcomes across various industries.

Jess Eddy Jun 3, 2022 5 min read

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