Design process

Creativity

What Flow reveals about the creative process and self-directed learning

Flow is a stunning animated film and a testament to creative independence. Made by a self-taught filmmaker without storyboards or a traditional pipeline, it proves that great work comes from curiosity, experimentation, and trusting the process. Here’s what Flow reveals about the creative journey.

Jess Eddy Feb 27, 2025 5 min read

Design process

The Duolingo handbook: 9 lessons for designing world-class products

Key lessons from Duolingo’s handbook on designing engaging, intuitive, and effective products. Learn how to balance fun, engagement, and long-term impact to create experiences users love—and keep coming back to.

Jess Eddy Feb 20, 2025 12 min read

Why great design still starts in Figma (most of the time)

Design process

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Why great design still starts in Figma (most of the time)

While AI and code-first approaches are on the rise, design tools remain essential for collaboration and iteration. However, not every project requires a design process. Here’s when Figma is worth it—and when jumping straight into code makes sense.

Jess Eddy Feb 13, 2025 9 min read

AI

How o3 is shaping the future of work: opportunities for designers and beyond

o3, the latest iteration from OpenAI, builds on the success of earlier GPT models, with enhanced reasoning, coding, and problem-solving capabilities that are poised to transform design.

Jess Eddy Jan 2, 2025 8 min read

Don’t let the lack of high-fidelity designs slow your team down: try these ways of collaborating

Collaboration

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Don’t let the lack of high-fidelity designs slow your team down: try these ways of collaborating

You don’t need perfect designs to make progress. This article shares practical ways for designers and engineers to collaborate effectively without waiting for pixel-perfect, high-fidelity designs. Learn to overcome bottlenecks, involve engineers early, and align as a team.

Jess Eddy Dec 3, 2024 6 min read

A designer looking at a computer screen and code is reflected in her glasses.

Professional growth

AI tools are creating new opportunities and leveling the playing field for designers

AI coding assistants and no-code platforms unlock new opportunities for designers, making it easier to experiment, prototype, and step into technical roles. As design becomes a key differentiator in a crowded market, now is the perfect time for designers to expand their horizons and skills.

Jess Eddy Oct 23, 2024 5 min read

An illustration of a woman with rose colored glasses looking at where the grass is greener.

Figma

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A practical guide to design documentation with real examples in Figma

This guide explores how to effectively document design decisions and provide context in Figma, creating transparency and improving collaboration throughout your design process. Discover how to establish a single source of truth, minimize miscommunication, and improve team alignment and efficiency.

Jess Eddy Oct 2, 2024 11 min read

Principles and heuristics

Tesler’s law in design: Why managing complexity matters more than ever

Tesler’s law reminds us that complexity doesn’t vanish—it just shifts. Learn how to design intuitive, user-friendly products by managing complexity instead of offloading it to users.

Jess Eddy Sep 15, 2024 6 min read

Embracing flexibility: when linear processes fall short in feature development

Design process

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Embracing flexibility: when linear processes fall short in feature development

Adopting an experimentation mindset in large organizations is challenging as it clashes with the culture and the desire for rigid plans. This post explores a flexible, iterative approach to product development that focuses on learning and adaptation to better align solutions with customer needs.

Jess Eddy Sep 4, 2024 3 min read

Strategic thinking

14 tips for improving problem solving

Effective problem-solving in design starts with understanding what you know and don't know, gathering insights, exploring many ideas, and testing quickly. Stay curious, prioritize wisely, and be ready to adapt. Remember, the goal is finding the right problem to solve.

Jess Eddy Sep 2, 2024 3 min read

Every landing page design starts in a document

Design process

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Every landing page design starts in a document

A high-converting landing page starts with a compelling story. Strong copy that resonates with your audience, builds trust, and drives action. By focusing on copy first, you define your message, shape the narrative, and create a clear path for engagement.

Jess Eddy Jun 5, 2024 5 min read

A designer or developer on a video call, happy.

Collaboration

Use the “shoulder tap” method to improve designer/ developer collaboration

Improve collaboration between design and development with the “shoulder tap” method—a quick, casual check-in between designers and developers before starting tasks. It’s a simple way to catch potential issues early, strengthen communication, and keep the team productive and aligned.

Jess Eddy Aug 9, 2023 3 min read

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